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News & Thoughts Below are some of our most recent thoughts and news items. Please subscribe to receive these free updates as they are posted. We look forward to helping your marketing efforts generate a return on your investment. White Paper: Marketing in a Downturn Gloom and doom — it is everywhere today. But marketers don’t have to fear as there are proven studies that demonstrate the right plan will not only help you survive, but also grow and prosper. Download our white paper to read the research summary and our 9 steps to help you emerge faster, stronger and intact. White Paper: Marketing in a Downturn - Lube Magazine Our white paper, Marketing in a Downturn, was published in the June 2009 issue of Lube Magazine. White Paper: Digital Media Primer The digital world is full of sexy lingo and products that are alluring for marketing managers — much like television and radio were only a few short decades ago, only with more possibilities. Digital tools are a necessary part of the smart marketer’s strategic plan, but they are most effective when viewed as one channel in a well-integrated program. |
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